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Yoav Kutner CEO at Oro Talks Efficient Manufacturing in B2B eCommerce

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Yoav Kutner CEO at Oro Talks Efficient Manufacturing in B2B eCommerce

February 22
08:37 2021
Yoav Kutner CEO at Oro Talks Efficient Manufacturing in B2B eCommerce

Yoav Kutner, co-founder and CEO of Oro, Inc. recently authored an article in Enterprise Technology Review magazine where he discussed efficient manufacturing in B2B eCommerce. Read full article here

According to Kutner, an efficient B2B eCommerce platform must allow customization and optimization throughout the entire shopping journey for the complex B2B buying process. Only with open-source, cloud-based technology can a lower total cost of ownership and a shorter time to market be assured; it allows for scalability, flexibility, and personalized experiences meeting and exceeding contemporary B2B customers’ demands. 

There are new metrics every manufacturer must consider for achieving best-practice efficiency. These metrics have moved beyond the plant floor. Whereas OEE (Overall Equipment Effectiveness) has been a calculation of optimize machinery output, the new standard, OME (Optimized Manufacturing Effectiveness) considers how to bring product to the B2B customer.   

Manufacturers insist on a shorter time to market which mandates getting an online store live rapidly and generating online sales immediately. This is only achieved with a powerful workflow engine which can digitize all seller and buyer-related business processes.  

Enterprise Technology Review provides news, views, and advice on technologies used in business beyond Information Technology. 

About Oro, Inc.:

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

Follow Oro, Inc. on LinkedIn

Media Contact
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514 or +3 805 0198 22 01
Address:8072 Melrose Ave.
City: Los Angeles
State: CA
Country: United States
Website: https://oroinc.com/b2b-ecommerce/